EP 114: Maybe this is a hot take, but I think attaching any sort of file in your very first cold email pitch to a new lead, is counterproductive. It could be a pitch deck or it could be photos you want to highlight, but attaching them without a relationship already in place may increase your chances of having your emails unopened, or even worse, unseen. In this episode, I advise embedding photos into your email as a more proactive way to have your work shown while also avoiding that dreaded Spam folder.
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