EP 110: What is brand strategy? How do you craft it? And most importantly, how do we ensure our ideal clients are experiencing our brand in a consistent fashion that aligns with our vision? I'm here at WPPI23 in Las Vegas, coming off a grueling 4 days of networking and learning from a diverse group of creative professionals. Today I got a few short minutes with Kaleigh Wiese, who is an action-oriented problem solver, creator, coach, entrepreneur, and brand strategist educator. We chat very quickly about what brand strategy is, and the most common hurdles creatives will face in their own brand strategy journey.
IG - @gokaleigh
Web - www.kaleighweise.com
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